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Unilever uses Flytrex drones to deliver ice cream to customers

Unilever’s first digital storefront, The Ice Cream Shop, has teamed with Flytrex, an aerial food and retail delivery firm, to offer ice cream delivery via drone throughout all of Flytrex’s US locations: Holly Springs, Fayetteville and Raeford, North Carolina, and Granbury, Texas.

Orders from The Ice Cream Shop will be delivered by air to local homes’ front and backyards in “less three minutes.”

Orders are placed using the Flytrex app, which gives clients real-time updates along the delivery path until the box is securely dropped into their yard by wire.

The Ice Cream Shop by Unilever is a virtual storefront that sells popular ice cream brands such as Ben & Jerry’s, Breyers, Good Humor, Klondike, Magnum ice cream, Popsicle, and Talenti.

Flytrex and The Ice Cream Shop’s collaboration will provide customers with a new option to easily buy from these companies.

“We’re pleased to work up with Flytrex as our first-ever drone delivery partner to elevate The Ice Cream Shop to new heights,” says Russel Lilly, general manager, Unilever North American Ice Cream.

“Not only are we offering ice cream aficionados an interesting, creative, and ultra-fast method to enjoy their favourite Unilever ice cream brands, but The Ice Cream Shop and Flytrex have unique ice cream bundles available for purchase.”

“Whether you’re looking for delicacies to sweeten up your backyard BBQ or a cookie crunch, we’re ready to fly directly to your door.”

The collaboration comes at an excellent moment for fans, with summer approaching and the ice cream industry expected to reach $122.1 billion by 2031, according to Allied Analytics.

The new service is being offered in collaboration with long-time Flytrex partner Causey Aviation Unmanned under a Federal Aviation Administration (FAA) waiver that allows for a delivery radius of one nautical mile, potentially reaching thousands of prospective residences. All flights are conducted by Flytrex and Causey while adhering to the greatest safety requirements.

“Through the new relationship with Unilever’s digital shop, you can scream for ice cream and get it in only minutes,” explains Yariv Bash, CEO and cofounder of Flytrex. “Why settle for a melted pint in an hour when you can have your ice cream via the sky cool and tasty, too?”

This collaboration is the latest in a long line of achievements for Flytrex. The superfast drone delivery firm has opened in Granbury, Texas, just north of Dallas-Fort Worth.

Flytrex has also been operating in North Carolina from September 2020, first in Fayetteville and eventually moving to Raeford. Flytrex inaugurated its third drone delivery station in the “First in Flight” state at the Holly Springs Towne Center in October 2021.

Flytrex has expanded its delivery service to 10,000 households in North Carolina and Texas. The pioneering business has already done thousands of drone deliveries, more than any other company in the United States.


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