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Food IngredientsNew Launch

Emami unveils new brand for spices ‘Mantra’

Offers a distinguishably designed range of pure and blended powder spices and tastemakers

Emami Agrotech, the branded food manufacturing arm of the diversified business conglomerate Emami Group, has launched Mantra Spices under its widely popular Emami Healthy and Tasty brand.

These are manufactured in a state-of-the-art facility in Jaipur, Rajasthan using Cryogenic Grinding Technology, where the spices are ground at temperatures ranging from zero to minus 50 degrees Celsius.

This allows Mantra spices to retain the essential natural oils at least up to 95 percent thus offering superior colour, flavour, and aroma. Spices available in the market today are mostly ground using a traditional process that involves heating up to 70 degrees Celsius, allowing them to retain the essential oils up to only 40 percent.

Emami Agrotech has curated the Mantra Masala range with a wide variety of pure spices in expansive categories, including Haldi (Turmeric), Mirch (Chilli), Jeera (Cumin), Dhaniya(Coriander) powders and as well as blended spices like Garam Masala, Meat Masala, Chicken Masala, Pav Bhaji Masala, Chhole Masala, Chaat Masala, Sabji Masala, and Hing. Other spices like Sambar Masala and Kashmiri Lal Mirchwill be added soon. The company plans to introduce Tastemakers in the national market in the next phase.


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