How a Family-Owned Business Grew into India’s Largest Frozen Dessert Maker
Who brings a smile to your face when you are sad, when no one is around and life seems boring to you? This is ice cream. It is the companion of your happiness and sorrow. One of these is Vadilal ice cream which has been quenching our ice cream hunger since independence.
The Vadilal Ice Cream Success Story
Management gurus say that the first generation entrepreneurs starts the business, the second generation establishes it.
If the third generation is also an entrepreneur, then the business is passed on from generation to generation. Like Amul and Rasna, the story of Gujarat-born national brand Vadilal tells a similar story.
It will be really interesting to know the success story of this indigenous ice cream brand. Let’s know together the history of Vadilal and its success story.
Who invented Vadilal ice cream?
In the early 1900s, Lalchand Vadilal started Vadilal Ice Cream as a small business in Gujarat, India. He began producing and selling his ice cream to local businesses and residents.
In the early 1902s, Vadilal Gandhi set out to become India’s leading frozen dessert brand. Starting with a small ice cream shop in Ahmedabad, Gujarat, he quickly grew his business by using innovative techniques and flavors that appealed to Indian consumers.
Vadilal Gandhi planted the seeds of Vadilal in 1907 by making ice cream from the traditional ‘kothi’ (hand-held indigenous ice cream machine in which milk was churned with ice and salt).
Vadilal Gandhi had earlier started the business of selling soda, but if it did not accumulate, then he started making ice cream. People liked his hand ice cream so much that they started getting orders for it in huge quantities.
In 1926 his son Ranchodlal Gandhi started helping him in this business. He opened the first retail store in Ahmedabad – Vadilal Soda Fountain.
He also opened Vadilal’s first ice cream outlet in 1926. Now the taste was reaching more people, so its outlets had to be increased. Within no time, 4 outlets of Vadilal Ice Cream had opened in Ahmedabad.
At first, the company only produced traditional Indian ice cream, but eventually it began to produce western-style ice cream as well.
The company grew rapidly and soon became the leading frozen dessert brand in India. There are several reasons for Vadilal’s success, including its focus on high-quality products, its innovative marketing strategies, and its strong customer service ethic. In the same year, he imported ice cream making machine from Germany.
The company was slowly spreading its foot in the market. Then in 1950, he saw the opportunity and launched his Cassata flavored ice cream in the market.
Soon after, this flavor of his became very popular among the people. Now Vadilal Ice Cream Company was being counted among the big companies of the country.
Launched Ice cream in the 50s
Vadilal had four ice cream parlors in Ahmedabad before independence. In the 1950s Ranchodlal Gandhi launched Cassata ice cream, which started with the popularity of Vadilal’s brand making.
This business was passed on from Ranchodlal to his sons – Ramchandbhai and Laxmanbhai Gandhi, who formed a company in 1961 to operate it professionally – Vadilal Ice Cream Pvt Ltd.
The punch line of the first advertisement of the Vadilal brand was ice cream for the fasting.
A Story of Innovation and Dedication
When multinational ice cream companies started arriving in India in the 1970s, the domestic market was dominated by Kwality, Joy and Vadilal.
By this time Vadilal had become a regional brand with 10 ice cream parlors. It had a distinct loyal customer community due to its vegetarian (no eggs) claim.
The first advertisement of the Vadilal brand also had the punch line – ice cream for fasting people. Here we will take a look at how Vadilal became a success brand!
Who is the owner of Vadilal?
In 1929, the fourth generation of the family, Rajesh R. Gandhi, Shailesh R. Gandhi and Devanshu L. Gandhi joined the business.
This youth brigade devised a strategy to make Vadilal a national brand. When Vadilal came out of Gujarat in 1984-85, a multinational company tried to buy it in the same year.
By 1985, it had opened many outlets in India. Now the company was ready to enter the foreign market as well, so they started making processed food along with ice cream.
The brand Vadilal did not sell, but in 1988, Shailesh Gandhi left the family business. There was an agreement between the brothers that both should use the Vadilal brand and there should be no competition among themselves, so divide the area. Today Shailesh R. Gandhi’s Sirmour company is Vadilal Dairy International.
Its frozen sprouts, vegetables, fruit sweets and ready-to-cook Indian food entered the market in 1991 under the name Vadilal Quick Treat.
The main reason for its success in the country and abroad was the vegetarianism of this ice cream. The company emphasized this point in its promotion from the very beginning.
The company claims that you can eat this ice cream even during fasting. That’s why it became very famous among vegetarian people.
Even when foreign ice cream companies came in the market in India, people’s trust in it remained intact. This is the favorite brand of Indians living in America.
Vadilal also goes to the credit of introducing the first automatic candy line and the fastest ice cream cone maker in the country.
The factory of Vadilal’s Pundhara is engaged in making ice cream. The processed food is made in the Dharampur plant of Gujarat.
With the passage of time, Vadilal changed itself, so it is today the favorite ice cream brand of Indians including millions of people living in the country and the world.
Vadilal has continued to develop new flavors and products that appeal to Indian consumers, and they have maintained a high level of quality throughout the years. Additionally, Vadilal has built a strong brand reputation based on trust and quality.
Indian consumers know that they can rely on Vadilal for delicious, premium frozen desserts. Vadilal’s success has also been due to their strong marketing and distribution network.
They have invested in effective marketing campaigns that reach a wide audience, and they have partnered with reliable distributors who can get their products to consumers throughout India.
Vadilal is a well-recognized brand in India, and this has helped them to build a large customer base. Finally, Vadilal has been able to successfully tap into the growing Indian frozen dessert market.
Ice Cream Market in India
The Indian frozen dessert market is currently worth over $700 million, and it is expected to grow at a rate of 15% per year.
This provides a lot of potential for growth for Vadilal, and they are well-positioned to capitalize on this growth.
Their commitment to innovation and quality has been key, as has their strong marketing and distribution network.
Vadilal is a leading frozen dessert brand in India and the company has been successful due to their commitment to innovation and quality, as well as their strong marketing and distribution network.
Additionally, Vadilal has tapped into the growing Indian frozen dessert market, which provides a lot of potential for growth.
Manufacturing procedures are very important for the production of vadilal ice cream. The company has a number of strict guidelines that must be followed in order to insure a high quality product.
These procedures are implemented in every stage of production, from the selection of ingredients to the packaging of the final product.
The company also has a number of quality control measures in place. Every batch of ice cream is tested for consistency and flavor before it is released to the market.This attention to detail has helped vadilal ice cream become the leading frozen dessert brand in India.
The secret to vadilal’s success lies in its commitment to quality and innovation. The company is constantly introducing new flavors and products to meet the changing needs of its customers.
It has also developed a number of unique manufacturing processes that help set it apart from the competition.
How is Vadilal ice cream made?
It is made using the finest quality milk and cream sourced locally. Fresh fruit like mango, raspberry, blueberry, blackberries or strawberry is used which are then blended with frozen yogurt and a high-quality ice cream that has a smooth texture to ensure the delicious taste of each batch of ice-cream.
Vadilal’s attention to detail ensures that you get a creamy end product every time while experimenting on flavors from traditional vanilla to more daring tastes such as chocolate chip or coffee fudge brownie.
The brand is also known for its premium soft-serve ice creams, which are a huge hit with kids and adults alike. The company has successfully created a niche for itself in the Indian frozen desserts market and enjoys a sizeable market share.
Promotion & Honors of Vadilal Ice cream
Vadilal ice cream has been honored with a number of awards for its excellence in product quality and innovation.
In 2012, the company was awarded the prestigious National Award for Excellence in Frozen Desserts by the Indian government.
This award is given to the best frozen dessert manufacturer in India, and it is a testament to vadilal’s commitment to quality.
The company has also won several awards from international organizations such as The International Taste & Quality Institute (iTQi).
These awards recognize vadilal’s excellence in product development and taste, and they are a testament to the company’s world-class standards.
Today it is one of the top ice cream brands in the world. Today there are more than 200 varieties of it in the market. Its Gujarat plant consumes 8 lakh cups, 10 lakh candies, 6 lakh cones, 1 ton dry fruits and 3 tonnes of liquid chocolate daily. Its taste is winning the hearts of people in 45 countries of the world.
What makes Vadilal Ice Creams so special?
The company has successfully created a niche for itself in the Indian frozen desserts market and enjoys a sizeable market share. So what makes Vadilal Ice Creams so special? Here are some reasons why this leading frozen dessert brand is so loved by Indians:
- The ice creams are made with fresh, high quality ingredients.
- There is a great variety of flavors to choose from, including traditional favorites as well as more daring tastes.
- The company pays attention to detail and ensures a creamy end product every time.
- Vadilal Ice Creams are a huge hit with both kids and adults.
- The brand enjoys a sizeable market share in the Indian frozen desserts market.
Today, Vadilal is the leading frozen dessert brand in India! There are several reasons for their success, but one of the most important has been their commitment to innovation and quality.
Today, Vadilal Ice Cream is one of the most popular brands in the country, and continues to grow its market share every year.
So what are you waiting for? Head over to your nearest Vadilal store and indulge in some delicious frozen treats! You want regret it!
Vadilal launches new campaign “Har dil bole Waah! Vadilal!!”
The campaign raises awareness of the premium line-up targeting the younger generation to build life long memories with the brand. What better way to put it together than – Har dil bole Waah! Vadilal!!,” says Aakanksha Gandhi, Brand Director & 3rd generation Vadilal family.