Extending product & category portfolio
Tata Consumer Products (TCP) has announced its entry into the premium Honey and Preserve category under its Himalayan brand. Himalayan is a well-known premium water brand in the market and enjoys significant equity among consumers owing to the fact that it is natural mineral water bottled directly from the source in the foot hills of Himalayas with strong sustainability credentials.
With this launch, the brand extends its product portfolio into new categories and will be available all India in select premium outlets. In line with the brand credentials both these new product offerings are being sourced from the Himalayan belt.
Himalayan Preserves are handmade in small batches using Himalayan-origin fruits and sourced from partners committed to helping local communities. These would be available in five flavours – Strawberry, Apricot, Black Cherry, Apple Cinnamon and Three Fruit Marmalade with no added flavours or preservatives.
Himalayan Honey comes with NMR (Nuclear Magnetic Resonance) test quality seal to ensure high quality. The honey is being sourced from ‘Pahaadi Utpaad’, Tata Trusts’ associate organization that works on promoting traditional bee keeping methods with an objective to source unadulterated mountain honey and establish a mountain honey value chain.