The only Indian smoothie brand with a pan-country presence
Hyderabad-based startup Drunken Monkey, a smoothie chain brand, has announced its expansion into the overseas market. In the coming months, White Monkey F&B LLP (the holding company behind DM) will launch its first-ever international outlets in the United States (US), which is considered one of the biggest markets for smoothies in the world. In fact, it singly-handily accounts for over 35% of the global smoothie market share.
Drunken Monkey plans to start with two retail outlets in Western America before expanding into other parts of the country. The initial set of smoothie bars will be launched in the states of Georgia and Texas, which have shown tremendous growth in the fresh beverage category over the past few years.
Post expansion into the United States, the startup will be further sailing to other parts of the world. By the end of the 2022-23 fiscal year, the brand will open multiple stores in the Middle East and Southeast Asian countries in addition to the United States.