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Vadilal Industries appoints Mullen Lintas Delhi as the creative agency for its global brand campaign

Vadilal Industries, one of the top Indian ice cream brands, has appointed Mullen Lintas Delhi as the creative agency for its global brand campaign. The agency won this business on the back of its creative and strategic capabilities. They will be responsible for Vadilal Ice Creams’ creative mandate for international business.

As one of the leading ice cream brands in the country, Vadilal has been giving an enchanting ice-cream experience to people across the world for over 115 years. Having established itself as the largest Indian ice cream brand in the international markets, the brand is now looking to take a communication leap with a well-designed marketing campaign.

Shreshth Jhawar, CEO, Vadilal Industries USA, said, “We were impressed with the deep understanding of the category and consumer demonstrated, and, of course, by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”

Mullen Lintas will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams. The agency will strategize and execute the brand’s communication for a mega campaign designed exclusively for its international markets—across countries like the USA, Canada, Australia, UK, Europe, Singapore, Middle East, amongst others.

I’m delighted about the win. Hari Krishnan, CEO, Mullen Lintas, said, “We are delighted to have been given the mandate for Vadilal (USA). The brand is synonymous with joy, delight, and moments of fun and happiness.

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