Parle Products, India’s leading biscuits, snacks, and confectionery manufacturer, now brings Parle Hide and Seek Choco Fills Breakfast cereal. The breakfast cereal, with its crispy and melt-in-your-mouth experience, rouses a luxurious experience wherein consumers will love to have ‘Hide & Seek Fills’ as an anytime easy-going snack or a fun breakfast option, with or without milk.
This new category addition to Parle Products, Hide & Seek Fills, is a part of their Parle Platina range. Being a premium brand with strong brand equity across the country, it is synonymous with an indulgent chocolate experience.
The novel breakfast cereal will continue the well-known rich chocolate experience established by Hide & Seek, India’s first-of-its-kind iconic Chocolate Chip Cookies.
The product will create opportunities in the kids’ snacking market by providing a 50% premium chocolate filling to satisfy hunger pangs, thereby emerging as a go-to option for immediate breakfast needs and quick sumptuous snacks. The product is available in SKUs of Rs. 10 and Rs. 140.
Krishnarao Buddha, senior category head, Parle Products, during its launch said, “The kids segment is one of the most interesting verticals for any consumer goods company as they seek novelty and out of the box offerings.”
Customers are constantly looking to try new, delightful options, and Parle Products wants to expand that robust consumer ecosystem while meeting every demand. As a result, we’ve made room on the shelf for a breakfast option that will satisfy both taste and function. The TVC shows how the product’s crispy texture and melt-in-your-mouth sensation would make consumers love to have “Hide & Seek Fills,” which are a delightful experience and a fun alternative to breakfast or as a delicious snack at any time.