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Hyderabad-based startup Sid’s Farm launches A2 Desi Cow Milk

Capitalising on the extensive market growth, Sid’s Dairy Farm is aiming to grow multi-folds in the coming years and disrupt the Indian A2 milk market

Sid’s Farm, a premium D2C dairy brand based out of Telangana, has launched A2 Desi Cow Milk for its customers in Hyderabad. Due to high customer demand for A2 milk, the startup made pre-booking available, and within the first 6 hrs of pre-booking; they received an overwhelming response with over 400+ customers pre-booking for more than 350 ltrs. Sid’s Farm has kept a competitive price for their latest product addition at Rs 75 per packet of 500 ml.

A2 milk is a variety of cow’s milk that lacks a form of beta-casein proteins called A1 and has the A2 form. A2 milk is generally widely accepted for its overall health benefits and is arguably a safer option for lactose intolerant people. This variation of cow’s milk is sold primarily in Australia, New Zealand, China, and the United States. However, with the globalized milk market and Indians being more inclined towards quality products and demanding more particular food choices, the A2 milk market saw a huge demand.

India’s dairy market reached Rs 13174 Billion in 2021. IMARC Group expects the market to reach Rs 30840 Billion by 2027. The India A2 Milk Market size was estimated at $266.80 million in 2021 and expected to reach $303.49 million in 2022, at a CAGR of 12.24% to reach $533.57 million by 2027.

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