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Reliance Industries acquires Pure Drink Group’s soft drink brands Campa and Sosyo

To scale up its FMCG business, Reliance Industries has taken on board soft drink brands Campa and Sosyo from Pure Drink Group. With this acquisition, the company is bringing on competition against Pepsi and Coca-Cola in the beverage market.

“I am excited to announce that this year we will launch our fast-moving consumer goods business. The objective of this business is to develop and deliver high-quality, affordable products that solve every Indian’s daily needs,” said Ambani.

This announcement comes a day after Isha Ambani, director of Reliance Retail Ventures, announced on August 29 that the retail arm of the company is set to foray into the FMCG segment.

With this initiative, Reliance Retail will compete with the likes of FMCG giants like Hindustan Unilever, Nestle, Britannia, etc. in an industry valued at over $110 billion in the country.

Reliance Retail already operates in the retail market through its private labels, which are sold in the company’s grocery chain stores such as Reliance Smart, Reliance Mart, and its online grocery platform JioMart.

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