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Parle-G and Bombay Sweet Shop associate to present the Geniusly Sweet Collection

In a typical and unique way, India’s beloved biscuit Parle-G partners in a mithai-inspired sweet collection.

In a first-of-its-kind partnership, Parle G associates with Bombay Sweet Shop, the new-age mithai shop, to create the ingenious, scrumptious, Geniusly Sweet Collection.

Parle-G brings all of us back to our beautiful and happy childhood memories, and the association of Parle-G and Bombay Sweet Shop brings together legacy and innovation with the Geniusly Sweet Collection that features limited-edition treats that promise unlimited joy.

It will have the comfort of tea time and the magic of mithai, mixed and moulded to create 100% vegetarian sweet offerings.

Bombay Sweet Shop is presenting this much-loved childhood favourite biscuit in two unique and delightful mithai-inspired creations—Parle-G Fudge (Rs. 625/-) and Chai Biscuit Choco Barks (Rs. 400/-). The collection is available for delivery across select cities in India and at Bombay Sweet Shop in Byculla, Mumbai.

The Geniusly Sweet Collection features the decadent Parle-G Fudge, made with 55% dark chocolate ganache, chunks of Parle-G biscuit, and crunchy, almond-hazelnut praline. It is then enveloped in a geniusly nostalgic Parle-G peda and topped with a buttery cashew tuile and Parle-G biscuit. The Chai Biscuit Choco Barks: Bombay Sweet Shop’s immensely popular Choco Butterscotch Barks meet the delicious world of Parle-G. Imagine dark chocolate layered with silky butterscotch chai spice caramel and Parle-G, topped with roasted almonds, sea-salt and some chocolate-coated Parle-G.

The Bombay Sweet Shop diversifies and reinterprets traditions that magnify India’s sweet variety. This perfect amalgamation of the classic and contemporary, brings to you old-fashioned sweetness in a whole new avatar. This makes for a thoughtful, indulgent gift for a loved one or a cheeky, nostalgia-filled sugar rush for oneself! Be reminded of the universal truth—mithai makes everything better.

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