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Godrej Yummiez expands product portfolio, launches paneer snack

Paneer Pop is prepared in the entire vegetarian snack production facility of Godrej Yummiez using the IQF (Individual Quick Freeze) technology

Godrej Tyson Foods, part of India’s largest diversified agribusiness – Godrej Agrovet, has launched a new paneer snack under its fastest-growing brand, Godrej Yummiez.

Godrej Yummiez already has a strong presence in paneer-based frozen snacks with products like Tandoori Paneer Nuggets, Kadhai Paneer Nuggets, etc. These newly launched ‘Paneer Pops’ are the perfect evening snack.

As per various market estimations, 35 percent of frozen vegetarian snacks in India are non-potato-based. However, paneer-based snacks contribute to only a minor share of the pie. Godrej Yummiez has 85 percent of the market share in paneer-based snacks.

Godrej Yummiez Paneer Pops will be available in 400 grams pack and is priced at Rs 325. It will be available across major traditional, modern trade, and e-commerce channels in India’s Metro and Tier-l cities.

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