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Kellogg’s announces first-ever cereal innovation

Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch without the carton

Kellogg Company has announced the launch of its first ever cereal innovation called Instabowls that come in four iconic cereal varieties — Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch. The products have been launched in the US market.

Each portable bowl is pre-portioned, single serve and requires the addition of cold water to the fill line and the instantized milk turns into real milk with a quick stir.

“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” said Chris Stolsky, Marketing Director at Kellogg Company. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”

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