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Minute Maid launches Honey Infused and Vita Punch variants in Punjab

The variants, which hit shelves in Punjab this month, will also be available in other regions across North India next year

Minute Maid, the Coca-Cola Company’s fruit nutrition brand, is expanding its portfolio in India with the launch of two new offerings in the country – ‘Honey Infused’ and ‘Vita Punch’ which will first be made available in Punjab.

The Honey Infused range offers healthy sustained energy to its consumers, while Vita Punch comes with the promise of providing 100% Vitamin C of your daily requirement (as per Recommended Dietary Allowance -RDA) in every 200ml. In 2023, the new variants will be available across shelves in other parts of North India as well.

The Minute Maid Honey Infused range is made with the choicest of fresh fruits. The preservative-free beverage is available in three flavours – apple, mixed fruit, and guava. Minute Maid’s Vita Punch range has the potential to become the consumers’ vitamin C-infused fruity fix for the day. The variant is available in two flavours – mixed fruit and apple-berry.

Both new products will be available in an all new unique 1 litre tetra pack. The Coca-Cola Company in India will continue to focus on rapid investments in its nutrition category with plans to launch newer offerings under both the Minute Maid and Maaza portfolios.

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