Made with high-quality wheat solids and flour, and cocoa powder
Mumbai-based startup NextG Apex India is planning to launch the latest addition for its nutritious breakfast range brand ‘Mamafeast’ – Chocoflakes. Made with high-quality wheat solids and flour, maida and cocoa powder, each pack of 26 gms has the protein and fibre equivalent of one roti and retails at the nominal price of Rs. 10.
Amarnath Halember, Executive Director & CEO, NextG Apex India Pvt Ltd. says, “When we were brainstorming about the next product to expand our portfolio, we thought of something that delights the children in particular but will be loved by every family member as well. That’s how we zeroed in on Chocoflakes; but we formulated a kind that is nutritious as well as delicious. Every Mamafeast Chocoflakes single-serve packet packs the power of an entire roti, be it the protein content or the fibre. Since it’s a single-serve pack, the product will have a distinct freshness every time it is consumed.”
With offices in major cities including Mumbai, Hyderabad, Bangalore, Delhi and Noida, the company has touched over 20 crore lives from the first year of their operations. They are now planning to double it in the coming years and also aim to attain a sustainable turnover of Rs 500+ crore in the next 5 years.
