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Marico introduces first-of-its-kind yummy soya snack

Expands plant-based protein portfolio with Saffola Soya Bhurji

Mumbai-based FMCG firm Marico has expanded its plant-based protein portfolio with the launch of Saffola Soya Bhurji, a protein rich snack which can be prepared in just 5 minutes. This latest innovation is in line with Marico’s aim to strengthen its foothold in both healthy foods and ready-to-cook segment in India with products that cater to the needs of consumers today.

For too long, it has been said that in order to be healthy, one must compromise on taste. Therefore, there is a sizeable demand for healthy yet tasty snackable items, which score high on convenience as well. Recognising this need, Marico, under its Saffola portfolio, has been striving to create products that are not only healthy but also cater to the taste palate of India.

Taking this a step further, the company has launched a first-of-its-kind, soya-based tasty, instant snack. Previously, the company had launched Saffola Mealmaker Soya Chunks marking its entry into the plant protein category. Saffola Soya Bhurji is the result of Marico’s drive to constantly innovate, keeping in mind the ever-changing consumer trends.

Saffola Soya Bhurji has been launched in the versatile Magic Masala flavour. It has been launched in West Bengal, Delhi, and Mumbai across general trade. The product will be available across the country in a phased manner. It is also available across modern trade and major e-commerce platforms.

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