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Tata Consumer Products launches Tata Fruski Juice N Jelly drink under NourishCo

 

Available at Rs 20 for a 200 ml pack across retail outlets in Kolkata, Mumbai, and Goa initially

Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has expanded its ready-to-drink portfolio with the launch of Tata Fruski Juice N Jelly.

Inspired by local Indian flavours, it is a one-of-its-kind juice-based drink with the added surprise of Jelly, providing a unique taste and feel. The new offering is in line with TCP’s focus to innovate and expand its subsidiary, NourishCo’s existing portfolio which includes Himalayan Natural Mineral Water, Tata Gluco Plus, Tata Copper+ Water, Tata Fruski and the recently introduced premium Himalayan Honey and Preserves range.

The product is being launched in three flavours – Kala Khatta, Mixed Fruit Chaat, and Lemon Pudina.

Speaking about the new launch, Vikram Grover, MD NourishCo Beverages Limited, Tata Consumer Products said, “The juice-based drinks category in India is fairly large and we see a great opportunity to grow the Tata Fruski franchise through unique and differentiated innovations like the new Juice N Jelly”.

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