99 Pancakes will be promoting Rage Coffee in its menu and in-store merchandise
99 Pancakes, India’s first Quick service restaurant (QSR) chain specialised in the pancakes segment, has collaborated with Rage Coffee, a Delhi-based innovative caffeine startup brand. In a new effort, 99 Pancakes and Rage Coffee are set to introduce two new flavours- Irish Hazelnut and French Vanilla, to the menu.
Specially curated and brand-new menu includes pancakes, waffles, and coffee. The menu offers Irish Hazelnut Pancake, French Vanilla Pancake, Irish Hazelnut Waffle, French Vanilla Waffle, Irish Hazelnut Iced Coffee, and French Vanilla Iced Coffee. The price of the new menu starts at Rs 120, which will be served at all the 40 outlets of 99 Pancakes across India.
99 Pancakes has outlets in Maharashtra, Gujarat, Uttar Pradesh and Madhya Pradesh. Recently, the pancakes brand opened its 3 new outlets in Hyderabad, Telangana.
On collaborating with Rage Coffee, Renuka Chalekar, Head of Marketing, 99 Pancakes, said, “Rage Coffee is an innovative coffee brand and collaborating with it gives an opportunity to come up with new innovations in our menu. Through this collaboration, we intend to aim the coffee connoisseurs”.
Rage Coffee, a caffeine innovation brand, is India’s first plant-powered coffee prepared with 100% Arabica beans from the country’s most prestigious estates. The brand is backed by cricketer Virat Kohli.