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D2C chutney brand Spice Story elevates Vibhor Rastogi as co-founder!

Spice Story, India’s first and leading D2C chutney brand, has elevated its head of new product development and quality control, Vibhor Rastogi, as co-founder and head (product development).

A trained chef from the Institute of Hotel Management IHM-Dadar, Rastogi has worked with some leading hospitality chains such as Taj Hotels & Godrej & Boyce, before joining Global Value Foods, the holding company of Spice Story.

Rastogi has been part of the leadership team at Spice Story and has played a pivotal role in building the apt product mix and getting the flavours right since he joined the team in 2020.

On the elevation to co-founder, Soumyadeep Mukherjee, said, “Vibhor has shown amazing leadership skills and operates like an entrepreneur. He had hustled like a founder and never shied away from taking on the challenges that have come our (Spice Story) way. This announcement only formalises his stature. We are quite excited to have Vibhor on the board.”

Spice Story, founded by Soumyadeep and Gayatri Gogate, aims to grow by 25x over the next two years and is ramping up its offline footprint. The company plans to increase its pace of new product/category introductions this year.

On the development, Rastogi said, “This elevation to a cofounder adds a lot of responsibilities on me which I will be happy to take on and work alongside Soumyadeep and Gayatri to take Spice Story to its rightful place. From my end, I will keep on working on newer flavours, products and categories as we look to expand our product offerings. We have kickstarted 2023 with increased vigour to fulfil our promise of taking India to the world again.”

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