Kurkure, one of India’s most loved snack brands, started 2023 on a light-hearted note and launched a quirky TVC campaign, ‘Halke Mein Lo’, to celebrate its youthful new sub-brand, Kurkure Playz. Following the first TVC film that captured the ‘masaaledar’ banter between a young protagonist and ghost, Kurkure unveiled its second TVC under the campaign.
Vikram Pandey, national creative director – Leo Burnett, said, “This is the second film for the new Kurkure Playz campaign, and it continues the light-hearted quirky tonality set by the first film with our ‘Halke Mein Lo’ proposition. In this film we find the protagonist family facing an alien invasion, but they manage to put off their abduction by stalling the aliens. We hope that the audiences will enjoy this film as much as the first one.”
Neha Prasad, associate director and Brand Lead, Kurkure, said, “Aimed at the Gen Z audience, our campaign encourages the Indian youth to take it easy in the face of daily hiccups through a proposition that is refreshing yet colloquial – ‘Halke Mein Lo’. Our first film received an overwhelmingly positive response for its unique storytelling format. This propelled us to bring forth the second TVC that we hope will once again keep everyone entertained in true Kurkure style.”