CityMall Success Story
CityMall is a social commerce startup that was founded in 2019 by IIT Delhi and IIT Roorkee alumni – Angad Kikla, Naisheel Verdhan, Divij Goyal. They have more than 8 years of entrepreneurial experience.
The company is based out of Delhi, India. CityMall is a mobile-first platform that allows users to buy and sell products and services online.
Citymall is a community commerce platform for everyday products such as grocery, fresh and packaged food for users living in small towns, towns and villages.
The company has been successful in attracting users and has raised $600K in two funding rounds. In this startup story section, we will discuss the success story of CityMall and what makes it different from other social commerce startups in India. Let’s take a closer look at how the company succeeded in such a crowded market!
One of the main reasons for the success of CityMall is its focus on creating a user-friendly platform. The company has been successful in attracting users with its easy-to-use interface and features such as live chat, product ratings, and seller profiles.
This Social Commerce Startup also allows users to buy and sell products and services online without having to create an account. This makes it easier for users to get started on the platform. Another reason for the success of CityMall is its focus on building a community of buyers and sellers.
The company has been successful in creating a community of buyers and sellers who are passionate about shopping and selling online. This has helped in attracting new users to the platform.
The Social Commerce Startup has also been successful in attracting investors. The company has raised $600K in two funding rounds from investors such as Indian Angel Network, Venture Catalysts, and YourNest. This investment has helped this startup to scale its operations and expand its user base.
So, what makes CityMall different from other social commerce startups in India? Here are the key differences:
CityMall is a mobile-first platform that allows users to buy and sell products and services online without having to create an account. This makes it easier for users to get started on the platform.
The Social Commerce Startup has been successful in building a community of buyers and sellers who are passionate about shopping and selling online. This has helped in attracting new users to the platform.
In the social commerce space, CityMall competes with other Indian e-commerce company such as Meesho.
The company claims that it has developed a platform for the next 300 million Internet users. The proceeds from this new funding round will be used to expand its supply chain to smaller Tier III and IV cities in India, apart from building a strong network of Citimall ‘community leaders’ and core team building.
“The next more than 300 million Internet users, living in villages, towns and smaller cities, behave fundamentally differently than the first 100 million users.
They are native to social platforms like WhatsApp and prefer to buy from someone they trust.
“For this reason, community-led ecommerce is unique because it solves two distinct problems – one by creating a layer of trusted community leaders and the other, by disrupting the two most important cost elements of any ecommerce business – customer acquisition. and logistics“. said Angad Kikla, cofounder, Citymall.
This Social Commerce Startup enables micro entrepreneurs to set up virtual stores on WhatsApp. They are assisted by CityMall with e-commerce technology and state-of-the-art customer analytics on their smartphones.
Nasheel Vardhan, Co-Founder, Citymall, said, “Apart from being a vernacular, our app simplifies the journey of community leaders, helping them grow their business on Citymall.”
These micro-entrepreneurs with a virtual store can access Citymall’s daily deals and special offers to their near and dear ones, take their orders and feed them on the Citymall app.
All goods will be delivered to the person who placed the order on the app. This person would then deliver all the items to the people who ordered with him, receiving a commission from CityMall.