Star Wars over the years has managed to gather a cult following which stretches across generations. Star Wars is one of the biggest and the most famous film franchises to have ever been created. The latest trilogy in the Star Wars is referred to as the Skywalker Saga and the final movie of the trilogy, The Rise Of Skywalker released last year. Movie franchises have been known to rely on merchandising as part of their promotional strategies and the Star Wars franchise partnered up with Coca Cola to create a unique and one of its kind merchandise. The output of this partnership is very unique and the world’s first electronic coke bottle.
Coca-Cola Singapore harnessed the flexibility of Organic Light Emitting Diode (OLED) displays to wrap special-edition sugar-free Coke bottles with light-up, glowing lightsabers wielded by the Star Wars characters, Rey and Kylo Ren.
These bottles are part of a limited edition batch and the only way to obtain one of them is by answering a riddle which is revealed on Facebook and Instagram. Answering these riddles will reveal locations near the 7-Eleven stores around Singapore where one can obtain a special pass. This special pass can be redeemed to purchase the limited edition bottle. These bottles have a touch sensor and squeezing the bottle will light up the lightsabers of Kylo Ren and Rey. Each OLED on the bottle can light up to 500 times.
There are only 8000 of these bottles available making these collectibles very rare. Some of these bottles are sold on ebay for as much as $ 800 which is a high premium.
It will be interesting to see how this OLED technology will be incorporated and it is safe to say that we would be seeing more products which use OLEDs on their packaging in the future. Coca Cola is always at the forefront of innovation and these electronic coke bottles are a perfect example.
‘May the force be with you’ should you set out to find one of these rare collectibles!