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Changes, changes, changes

Food & Drink Technology has a new logo to accompany a revamp of the magazine.

The logo combines elements of previous iterations with a cleaner look. The publication has been brought back to life through a redesign to deliver a valuable and engaging resource for readers.

The design throughout is dynamic and bold; truly representing the colourful food and drink industry.
The magazine will better reflect the shifts currently taking place in the industry while continuing to offer the most forward-thinking insights and analysis that can inspire and help businesses to drive growth.

The magazine’s new look along with the freshly redesigned logo seek to energise and entertain the food and drink industry. Both the new look and editorial style respond to the need of professionals who are shaping the industry.

We look forward to bringing out future issues!


The President of the NFU recently warned that we would be “sleepwalking into further food supply crisis” if no action was taken.

To their credit, we are in a bit of a funk.

Consequently a question was put to me. If current circumstances are so tough, does this mean concerns of quality will be on the backfoot to prioritise quantity?
I said no. You can I’ll afford to ignore quality at a time like this. I am proven right with the findings of recent research.

According to regulation and compliance tech company Ideagen, quality of food remains top beating price for over half of consumers, despite the ongoing food crisis and the cost of living crunch.

Key findings from the research include:

  • Quality remains top over price and convenience when it comes to food: Over half (51%) citing this as the most important.
    Food quality symbols are the most recognised quality symbols: 55% of respondents are more likely to pay attention to a quality standard symbol if it’s food related. Fairtrade (85%), British Lion Quality (71%) and Red Tractor (71%) symbols are the most identifiable.
    Consumers are still conscious of past quality-related events decades after they hit the headlines: Two thirds (65%) were aware of Mad Cow Disease, 62% of the salmonella scandal, and over half (54%) of horse meat in food scare.
    These scandals still impact purchasing: Nearly quarter (24%) of those who were aware of each event respectively saying it impacted their behaviour in some way e.g. purchasing and healthcare judgements and opinions

It’s hard to ignore past quality scandals and more often than not they get conflated and reputational damage lingers.

Two thirds (65%) were aware of BSE (mad cow disease) in the 1990s and 62% were conscious of the 1980s salmonella scandal, and half (54%) of horse meat in the food supply chain in the early 2010s. Significantly , these events still impact today’s consumers, with nearly quarter (24%) of those who were aware of each event respectively saying it impacted their behaviour e.g. purchasing and healthcare judgements and opinions respectively. This highlights the lasting impact that quality issues can have on consumer trust and purchasing decisions.

We shouldn’t forget that the times matter.
As Ben Dorks, CEO, Ideagen said on the findings: “People are paying more for goods and services and expect to see and feel more for their money.”

The report underscores the ongoing importance of quality and safety for consumers and the need for companies to prioritise it. While cost continues to be important, it goes hand in hand with quality, and consumers aren’t willing to compromise on the latter despite challenging times.

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