TATA Starbucks Pvt. Ltd., announced a range of new offerings to customers across its more than 341 Starbucks stores in India, including an exciting line up of locally inspired new beverages, a completely refreshed food menu selection, and new small cup size ‘Picco’.
As the brand opens 71 stores in F23 taking its total store count to 341 in 43 cities, the new product offerings demonstrate its long term investment to the growth of one of its fastest growing markets and its commitment to deliver the signature Starbucks experience in ways that best connects with India’s customers.
The expansion of the new offerings nationwide follows its successful trial of localised menus in Bengaluru, Bhopal, Gurgaon, and Indore in July last year, which was met with positive feedback from customers.
Sushant Dash, CEO, Tata Starbucks Pvt. Ltd., said, “We have had a great year in F23 with strong revenues and are now present in 43 cities of India. As we expand our presence in Tier 2 and 3 cities, we need to become a more familiar and accessible brand for our consumers. Our pilot where we introduced a range of familiar beverages and a revamped food menu yielded fantastic results from both new and existing customers, which gave us the confidence to expand and go national. As we look ahead, we remain dedicated to our vision of being the coffee destination of choice for customers in India. Our unwavering commitment to delivering personalized experiences has propelled Starbucks to become one of the most loved brands in India. We recently celebrated 10 years of TATA Starbucks, and as we gear up for the next stage of growth in India, we continue to look at ways to elevate the Starbucks experience for customers in India.”