Marking a new chapter in its journey, Clear, one of the fastest-growing bottled water brands in India, has tied up with Recycle.Green in its endeavor to become zero waste brand.
The company, which turned 18 earlier in the month of May, pledges towards efficient recycling of waste, through all its channel partners. This will ensure it recycles the same quantity and subsequently twice the plastic waste it generates and help it realise its target of becoming plastic-negative by 2027.
Under this tie-up the brand will help the company to reduce plastic waste by initiating a pan India drive of joining hands with all its channel partners and incorporating its framework deep into the system and help achieve its goals of plastic waste management.
Nayan Shah, founder & CEO of Clear Premium Water, said, “As we forge ahead to make Clear, India’s Clear Choice we recognize the mounting concerns about plastic waste and the critical need for effective plastic waste management. Owing to this and our efforts to create a Clear Duniya, this partnership will help us take decisive actions to reduce plastic waste and repurpose recycled plastic for practical use. The tie-up with Recycle. Green is a clear step in this direction and just one of the several initiatives we are working on as a part of our ESG goals.”
As a part of its tie-up, the company has created a framework to collect all the plastic waste generated at plants and used bottles and divert them for recycling. It is sensitising and training its employees, distributors, and sellers about the Zero Waste mission and creating rewards and incentives for plastic recovery and recycling. Also, as offerings are incentives and discounts for customers on recycle green app to promote zero waste culture and greater engagement with waste collectors and recyclers. It is also focusing on making ESG a culture at the company through training and awareness.
Moreover, the company’s manufacturing unit in Surat, which is a zero-discharge and green manufacturing facility, uses 35% less plastic than conventional bottles.
“This same technology will be implemented in all our other plants across India, which will further reduce plastic consumption by 1,800-2,000 tonnes a year,” concluded Shah.
