Somerdale International, the leading exporter of British cheese to over 50 countries around the globe, will launch a new luxurious range of blended and infused Westminster branded cheddars at FHA Food & Beverage.
The event taking place at the Singapore Expo between April 25 and 28, 2023, is expected to attract more than 40,000 trade visitors from across the Asia Pacific region and will provide a major opportunity for the company to showcase not only its new range but also ‘fly the flag’ for the very best in British dairy products in what is a fast growing export market for the Somerset based business.
Available in stunning 150g wedge pre-pack, the new range of blended and infused Westminster branded cheddars being debuted at FHA will include:
Westminster Champagne Cheddar – a premium classic English Cheddar Cheese infused with the subtle fruitiness of champagne
Westminster Truffle Cheddar – a wonderful English Cheddar Cheese blended with Truffles to give a genuinely luxurious flavour
Westminster Wholegrain Mustard & Ale Cheddar – a fine English Cheddar Cheese blended with wholegrain mustard & ale
They will be complemented by a Westminster Farmhouse Cheddar, a quintessential English Cheddar aged for over 10 months available in a 200g pre-pack.
In addition to the new Westminster range, visitors to the company’s stand will also be able to sample a comprehensive range of British cheeses including a powerful Vintage Cheddar and a creamy and mellow Double Gloucester both available in 1.5kg waxed wheels. While a range of sliced cheeses will also be showcased including Cheddar with caramelised onion and red onion chutney; Mature Cheddar with smoked cracked black pepper and Red Leicester with Scotch Bonnet chilli relish and dried red peppers.
Stephen Jones, managing director of Somerdale International, said, “Post the pandemic we are starting to see a steady recovery in our sales into the Asia Pacific and Chinese marketplaces. We are expecting to see strong interest from buyers from across the region seeking out not only traditional British cheeses but also new more contemporary cheeses featuring innovative blends, tastes and textures such as those featured in our new Westminster blended and infused Cheddars.”
“Somerdale already has an established presence in China and sees good opportunities to grow further in other markets including Singapore, South Korea, Thailand and Vietnam. The recent news that the UK will now be part of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) will mean that British cheese will be eligible for zero tariff status in a number of emerging Asia Pacific markets and we hope will further boost sales,” concluded Jones.