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Sugar Watchers raises Rs 3.6 Cr to enhance distribution & marketing

Sugar Watchers has developed patent backed and clinically tested Low GI foods

Gurugram-based startup Sugar Watchers, a health food brand focused on beating the problem of diabetes, has raised Rs 3.6 crore in a recent funding round led by ah! Ventures Angel Platform and others including Chennai Angels, Mumbai Angels, Keiretsu Forum, Chandigarh Angels and Sanjiv Rangrass (ex-ITC board and ex-head of ITC Agro division).

The startup plans to use the capital to enhance its distribution and marketing to scale up in the Indian market and also ramp up exports in the USA, UAE, Singapore, GCC and Israel markets. Sugar Watchers has developed patent backed and clinically tested Low GI foods that are 100% natural and taste the same as regular counterparts. The range includes staples such as rice and atta, millet range such as instant mixes, noodles, pasta and snacks (just launched).

Low GI foods are clinically proven to reduce HbA1c levels and improve insulin resistance, therefore being great for managing diabetes, Polycystic ovary syndrome (PCOS) and weight. The medical fraternity has always known this fact and Glycemic Index (GI) has been a part of the doctor and dietician curriculum for decades. However, doctors / dieticians have not been able to prescribe Low GI foods actively to their patients as Low GI alternatives to staples have not been available in the market.

Sugar Watchers Low GI foods products are formulated along with leading government-agri institutes and are recommended by multiple leading nutritionists and dieticians. The startup has served over 60,000+ customers and is hoping that this investment will help it increase its reach and distribution.

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